Sea Cadets
Sea Cadets
DURATION
2 years
DURATION
2 years
CLIENT
US Naval Sea Cadet Corps
CLIENT
US Naval Sea Cadet Corps
Brand Identity
Brand Identity
Social Media
Social Media
Public Relations
Public Relations
Marketing
Marketing
PROJECT OVERVIEW
PROJECT OVERVIEW
The US Naval Sea Cadets Corps is the Navy's premier youth leadership and development organization, providing maritime education and leadership training to young people across the country. Following enrollment declines that began during COVID, the organization needed comprehensive marketing support to reverse the trend and attract new recruits to their program.
The US Naval Sea Cadets Corps is the Navy's premier youth leadership and development organization, providing maritime education and leadership training to young people across the country. Following enrollment declines that began during COVID, the organization needed comprehensive marketing support to reverse the trend and attract new recruits to their program.
The Challenge
The Challenge
Sea Cadets faced a fragmented brand identity with local units operating without cohesive standards, creating confusion and diluting their message. The scattered marketing approach was hindering their ability to effectively communicate their value proposition and compete with other youth organizations for recruitment. They needed both strategic rebranding and tactical marketing execution to turn around declining enrollment.
Sea Cadets faced a fragmented brand identity with local units operating without cohesive standards, creating confusion and diluting their message. The scattered marketing approach was hindering their ability to effectively communicate their value proposition and compete with other youth organizations for recruitment. They needed both strategic rebranding and tactical marketing execution to turn around declining enrollment.
WHAT WE DID
WHAT WE DID
We executed a complete brand overhaul, creating a fresh visual identity with new color palette, fonts, and comprehensive style guide. We developed templates and training materials for local units, along with consultation on PR and social media best practices. Taking over national PR efforts, we secured coverage in over 150 publications while fully managing their social media channels. The results were dramatic: Sea Cadets achieved more views and engagement than any other youth organization in the first six months of 2025, recorded their first net positive cadet enrollment in years, and secured an $800,000 grant that they directly credited to the increased attention and credibility our work generated.
We executed a complete brand overhaul, creating a fresh visual identity with new color palette, fonts, and comprehensive style guide. We developed templates and training materials for local units, along with consultation on PR and social media best practices. Taking over national PR efforts, we secured coverage in over 150 publications while fully managing their social media channels. The results were dramatic: Sea Cadets achieved more views and engagement than any other youth organization in the first six months of 2025, recorded their first net positive cadet enrollment in years, and secured an $800,000 grant that they directly credited to the increased attention and credibility our work generated.
"In our first year working with this enthusiastic and capable team, they have brought us out of obscurity and interest in Sea Cadets has never been higher. Marketing is no longer a stressor for me, but a great opportunity for growth and success"
"In our first year working with this enthusiastic and capable team, they have brought us out of obscurity and interest in Sea Cadets has never been higher. Marketing is no longer a stressor for me, but a great opportunity for growth and success"
Andy Lennon,
Andy Lennon,
Executive Director, Sea Cadets
Executive Director, Sea Cadets
