University of Oklahoma
University of Oklahoma
DURATION
1 Year
DURATION
1 Year
CLIENT
University of Oklahoma
CLIENT
University of Oklahoma
Video Production
Video Production
Copywriting
Copywriting
Marketing
Marketing
PROJECT OVERVIEW
PROJECT OVERVIEW
The University of Oklahoma School of Medicine is a leading medical education institution that needed to improve their yield rate—the percentage of accepted students who actually choose to enroll. In the competitive landscape of medical school admissions, accepted students often have multiple options and need compelling reasons to choose one program over another.
The University of Oklahoma School of Medicine is a leading medical education institution that needed to improve their yield rate—the percentage of accepted students who actually choose to enroll. In the competitive landscape of medical school admissions, accepted students often have multiple options and need compelling reasons to choose one program over another.
The Challenge
The Challenge
Medical schools face intense competition for top talent, with accepted students weighing factors like academic reputation, campus culture, and overall experience. OU School of Medicine needed to differentiate itself and create an emotional connection that would convince accepted students to choose their program over competing offers.
Medical schools face intense competition for top talent, with accepted students weighing factors like academic reputation, campus culture, and overall experience. OU School of Medicine needed to differentiate itself and create an emotional connection that would convince accepted students to choose their program over competing offers.
WHAT WE DID
WHAT WE DID
We developed the "Welcome Home" campaign designed to make OU School of Medicine feel like the most welcoming and hospitable choice for prospective students. The campaign included a heartfelt video message that was sent via email alongside acceptance letters, creating an immediate personal connection with newly accepted students. The campaign successfully increased enrollment rates by 17.3%, demonstrating the power of strategic emotional messaging in higher education marketing.
We developed the "Welcome Home" campaign designed to make OU School of Medicine feel like the most welcoming and hospitable choice for prospective students. The campaign included a heartfelt video message that was sent via email alongside acceptance letters, creating an immediate personal connection with newly accepted students. The campaign successfully increased enrollment rates by 17.3%, demonstrating the power of strategic emotional messaging in higher education marketing.
