Columbia Records
Columbia Records
DURATION
5 Years
DURATION
5 Years
CLIENT
Columbia Records
CLIENT
Columbia Records
Content Creation
Content Creation
Video Production
Video Production
Marketing Consultation
Marketing Consultation
Marketing
Marketing
PROJECT OVERVIEW
PROJECT OVERVIEW
Columbia Records is one of the world's oldest and most prestigious record labels and a flagship label of Sony Music Entertainment. The label needed dynamic promotional content to support their diverse roster of artists and drive record sales across multiple platforms.
Columbia Records is one of the world's oldest and most prestigious record labels and a flagship label of Sony Music Entertainment. The label needed dynamic promotional content to support their diverse roster of artists and drive record sales across multiple platforms.
The Challenge
The Challenge
In the rapidly evolving music industry, record labels must create compelling promotional content that cuts through the noise and connects artists with their audiences. Columbia needed an on-call creative team that could quickly produce high-quality social media and YouTube content for their artists' various promotional needs—from album launches to tour announcements.
In the rapidly evolving music industry, record labels must create compelling promotional content that cuts through the noise and connects artists with their audiences. Columbia needed an on-call creative team that could quickly produce high-quality social media and YouTube content for their artists' various promotional needs—from album launches to tour announcements.
WHAT WE DID
WHAT WE DID
We served as Sony Music's go-to content creation team, producing diverse promotional materials including behind-the-scenes music video footage, live acoustic recordings, in-studio album sessions, tour documentation, and photoshoot coverage. Our work supported major artists including Beyoncé, Pharrell Williams, John Mayer, Ariana Grande, Mary J. Blige, Janet Jackson, Weezer, One Direction, and MGMT. The content we produced has garnered hundreds of millions of views on YouTube, helping amplify releases and deepen fan engagement across digital platforms.
We served as Sony Music's go-to content creation team, producing diverse promotional materials including behind-the-scenes music video footage, live acoustic recordings, in-studio album sessions, tour documentation, and photoshoot coverage. Our work supported major artists including Beyoncé, Pharrell Williams, John Mayer, Ariana Grande, Mary J. Blige, Janet Jackson, Weezer, One Direction, and MGMT. The content we produced has garnered hundreds of millions of views on YouTube, helping amplify releases and deepen fan engagement across digital platforms.
