"You're Hitting the Bullseye"
"You're Hitting the Bullseye"
Jul 12, 2025
Jul 12, 2025
How Earned Trust Has Led to Millions of Views
How Earned Trust Has Led to Millions of Views


I just finished speaking at a board of director's meeting for a client in DC. "You're hitting the bullseye for us" was what one board member said after seeing their engagement numbers.
The results?
📈 +400% YOY video views
💬 +46% YOY engagements
👥 15k new subscribers/followers
🏆 Top 2% YouTube channel globally
But here’s the thing:
There was no “viral hack.” No ad spend.
Just a consistent system built around:
• Story-first content
• Real people in real environments
• Mission over marketing polish
It worked because it earned trust.
And when the audience trusts you, they share.
When they share, the algorithm follows.
And when the algorithm follows, momentum compounds.
That’s how you go from invisible… to unstoppable.
I just finished speaking at a board of director's meeting for a client in DC. "You're hitting the bullseye for us" was what one board member said after seeing their engagement numbers.
The results?
📈 +400% YOY video views
💬 +46% YOY engagements
👥 15k new subscribers/followers
🏆 Top 2% YouTube channel globally
But here’s the thing:
There was no “viral hack.” No ad spend.
Just a consistent system built around:
• Story-first content
• Real people in real environments
• Mission over marketing polish
It worked because it earned trust.
And when the audience trusts you, they share.
When they share, the algorithm follows.
And when the algorithm follows, momentum compounds.
That’s how you go from invisible… to unstoppable.