Ever pour your heart and soul into a LinkedIn post...only to get 5 likes and no comments? It could be because you didn't give people a good reason to share it.

And content that doesn't get shared or engaged with ends up shriveling and dying.

Here’s the truth:

People won’t share your posts with their network because they’re good.

They share posts because sharing it makes them LOOK good.

That’s called social currency—and if your content doesn’t offer it, it’s not getting passed around.

Want more reach? Give your audience a reason to look good by sharing you.

Here are 3 ways to build social currency into your content:

1. Say what everyone’s thinking—but no one’s saying.
When you articulate a hard truth, your reader gets to hit “share” and say, “THIS. Finally, someone said it.”

2. Package uncommon insight in a simple way.
Make your reader feel like they learned something fast. Bonus if it’s a stat, reframe, or surprising fact.

3. Let them borrow your cleverness.
Create punchy lines, clever analogies, or frameworks people will want to quote.

Make your audience feel smart, bold, early, or seen...and they’ll happily engage with your content.