Tractor Beverage Co.
Tractor Beverage Co.
DURATION
1 Year
DURATION
1 Year
CLIENT
Tractor
CLIENT
Tractor
Video Production
Video Production
Content Creation
Content Creation
Animation
Animation
Marketing
Marketing
PROJECT OVERVIEW
PROJECT OVERVIEW
Tractor is an organic beverage company whose founders believed they could make a positive impact on the environment and human health through creating beverages free of artificial ingredients, artificial sweeteners, synthetic preservatives, and GMOs. After securing major investment and placement at all Chipotle locations in the US, they were experiencing rapid growth but needed to preserve their founding mission and values as they scaled.
Tractor is an organic beverage company whose founders believed they could make a positive impact on the environment and human health through creating beverages free of artificial ingredients, artificial sweeteners, synthetic preservatives, and GMOs. After securing major investment and placement at all Chipotle locations in the US, they were experiencing rapid growth but needed to preserve their founding mission and values as they scaled.
The Challenge
The Challenge
During periods of rapid growth, companies risk losing sight of their founding principles. Tractor needed a way to capture and communicate their essence—why the company was founded, their transformative impact on organic farmers, and their unique business model—to both internal teams and external partners.
During periods of rapid growth, companies risk losing sight of their founding principles. Tractor needed a way to capture and communicate their essence—why the company was founded, their transformative impact on organic farmers, and their unique business model—to both internal teams and external partners.
WHAT WE DID
WHAT WE DID
We created a comprehensive video series that brought their story to life through multiple formats: a documentary covering their founding story, educational animations explaining their complex business model, and remote interviews with employees demonstrating how the mission and values play out in real life. The content successfully became part of their new hire onboarding program and ongoing employee education, ensuring their core principles remain central as they continue to grow.
We created a comprehensive video series that brought their story to life through multiple formats: a documentary covering their founding story, educational animations explaining their complex business model, and remote interviews with employees demonstrating how the mission and values play out in real life. The content successfully became part of their new hire onboarding program and ongoing employee education, ensuring their core principles remain central as they continue to grow.
"The content Hallpass created became the backbone of our employee onboarding and culture work. It's rare to find an agency that can translate complex business philosophy into content that actually works."
"The content Hallpass created became the backbone of our employee onboarding and culture work. It's rare to find an agency that can translate complex business philosophy into content that actually works."
Justin Herber
Justin Herber
Chief Brand Officer, Tractor Beverage Co.
Chief Brand Officer, Tractor Beverage Co.
